See your website the way a customer — and an AI — sees it.

Those tools each answer one question well, and none of them answers the one that decides whether a website earns money. Lighthouse scores the speed and accessibility of a single page. Screaming Frog crawls technical SEO. Ahrefs tracks keywords and backlinks. None of them tells you whether your homepage explains what you actually sell, whether a buyer would trust you enough to enquire, or whether ChatGPT can describe your business correctly when someone asks it for a recommendation. FocalScore runs up to 395 checks across all three — convert, rank, and AI readiness — and writes every finding for the person who owns the site rather than the analyst reading it. It also measures AI visibility rather than guessing at it: the paid report puts real buyer questions to an assistant and records whether you were cited, and who was cited instead. And when a check cannot gather its evidence it says “not run” instead of inventing a verdict, so nothing in your report is made up.

It works with every website, on any platform. The scan reads your live pages the way a visitor and a search engine do, so there is nothing to install and no plugin to keep updated — a Shopify store, a Squarespace site and a hand-written HTML page are all scanned the same way. WordPress goes one step further: connect your site with an application password and FocalScore can apply a batch of the fixes for you rather than only describing them. Other platforms get the same fixes as ready-to-paste snippets, with the exact file or setting named.

Email info@focalscore.com or use the contact form, and a person — not a bot — replies within one business day. There is no support tier and no upsell: the same address answers whether you are on the free report or the agency plan. If something in your report looks wrong, say so and include the link; a finding that is wrong is a bug in the product and gets treated as one.

Yes — your score and the full page-by-page report (with every fix) are free after a quick signup, no card required. You only pay if you want the AI Advanced Report ($49) for the strategic layer.

The free report tells you what's technically broken and how to fix it. The AI report adds judgment: whether a real buyer would convert, page-by-page messaging rewrites, how ChatGPT describes your business, and an industry landing-page review.

It's whether AI assistants like ChatGPT and Perplexity can access and understand your site — AI-crawler permissions, whether your content loads without JavaScript, and structured data. If they can't read you, they can't recommend you when a buyer asks them for options.

The score comes from the checks that apply to your site — up to 395, across 9 weighted categories. Most are measurements, like homepage load time, missing page titles, broken links and AI-crawler rules. A handful, such as whether your homepage says plainly what you do, are judged by an AI model, and those say so. Every finding shows the evidence behind it. It's a prioritized starting point, not a verdict on your business: a low score flags fixable issues, and every finding links to exactly what to change.

No. Findings are written for business owners, ranked by impact, and easy to hand to whoever builds your site.

SEO rules and AI answers change constantly, and sites quietly break — a redirect, an expired certificate, a new page blocked to crawlers. Monitor will re-audit your site every month and track how AI assistants describe you over time. It isn't open for subscriptions yet: we'll take payment for monthly re-audits once they run reliably, not before. Until then, a free re-scan any time shows you where you stand.

There's a 30-day money-back guarantee on the AI Advanced Report. If it doesn't help, you don't pay.