Your next job is being decided on your website right now.
Homeowners with an urgent problem skim three sites and call one. FocalScore scores whether yours earns the call, ranks for “near me”, loads fast on mobile, and can be recommended by AI.
- Crawling pages & reading content
- Checking SEO & page speed
- Testing AI readability (crawler access, schema)
- Reviewing messaging & conversion
- Scoring trust & credibility
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The gaps that quietly cost you work
No phone number, no job
A click-to-call button that isn't obvious on mobile, no service area, no reviews — and an anxious homeowner calls the next result.
Losing the “near me” search
“Emergency plumber near me”, “AC repair [city]” — these are won on local SEO, speed, and mobile, all of which FocalScore measures.
AI skips you in recommendations
When someone asks an assistant for a trusted local pro, a site AI can't read doesn't make the list.
Plain-English guides: The pages every small-business website needs · How to turn more website visitors into enquiries
Your next customer may be asking an AI.
Buyers increasingly ask ChatGPT and Perplexity for a shortlist. If an AI can't read your site, you're left out of the answer — no matter how good you are. Here's what FocalScore checks for home services:
- Whether click-to-call and your service area are obvious on mobile
- Page speed and Core Web Vitals on phones (where most calls start)
- Local SEO fundamentals for “near me” and “[trade] [city]” searches
- Whether reviews/trust signals are present — and AI can read your site
Plain-English guides: How to get your business recommended by ChatGPT and other AI assistants · Why AI assistants can't see your website, and how to fix it
See what home services buyers — and AI — find on your site.
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