Pricing
Your score and the full page-by-page report are free, after a free email signup and with no card. You pay only if you want the AI Advanced Report: $49, once, with a 30-day money-back guarantee.
- Overall score + Convert / Rank / AI
- Full page-by-page report
- Every issue + its fix
- PDF + dashboard access
- “Would a real buyer convert?” verdict
- Messaging & conversion rewrites
- AI-visibility deep-dive
- Industry landing-page review
- Automatic monthly re-audit + AI-visibility check
- Your score's change each month, by email
- What got worse and what you fixed
- Cancel anytime
The plans
Free report — Free
Your score plus the complete page-by-page report and every fix, after a free signup. It covers all 395 checks that apply to your site.
AI Advanced Report — $49 one-time
The strategic layer: a "would a real buyer convert?" verdict, messaging rewrites, an AI-visibility deep-dive, and an industry landing-page review.
Monitor — $19 a month
Automatic monthly re-audits and an AI-visibility check each month, with your score's change by email: what got worse and what you fixed since last month. It isn’t open for subscriptions yet: we’ll take payment for monthly re-audits once they run reliably, not before. Until then, a free re-scan shows you where you stand.
Agency — $99 a month
Manage up to 25 client sites with white-label reports under your own brand. Cancel anytime. See the Agency plan →
Free report vs AI Advanced Report
The AI report adds to the free report rather than replacing it: you keep everything in the first column, and get the rest on top. To see both before you scan, read the sample report — a complete example for a fictional business.
| What you get | Free report | AI Advanced Report |
|---|---|---|
| Overall 0–100 score, plus Convert, Rank and AI readiness scores | ✓ | ✓ |
| 395 checks across 9 weighted categoriesThe ones that apply to your site run. | ✓ | ✓ |
| Page-by-page report, up to 25 pages | ✓ | ✓ |
| Every finding with its evidence and the exact fix | ✓ | ✓ |
| PDF and dashboard access | ✓ | ✓ |
| Who AI assistants recommendSee if ChatGPT, Perplexity, Gemini and Claude recommend you — or your competitors — when buyers ask for options. | — | ✓ |
| Where you rank on GoogleYour position for the searches new customers actually make, who outranks you, and which websites link to yours. | — | ✓ |
| Would a real buyer convert?A plain verdict on whether a first-time visitor would trust you enough to buy or enquire — and what stops them. | — | ✓ |
| Messaging rewritesBefore-and-after copy for your headline, value proposition and calls to action, ranked by impact. | — | ✓ |
| Industry landing-page reviewHow your site stacks up against what wins in your industry: your strengths, and the gaps to close. | — | ✓ |
| 23 extra scored checks13 judged from your page copy — pricing clarity, proof behind your claims and more — 1 from how AI assistants describe you, and 9 measured from AI assistants and Google, your reviews and Maps position among them. | — | ✓ |
| Do this nextYour highest-leverage actions, each rated for impact and effort. | — | ✓ |
| Price | $0, after a free email signup | $49, one-time |
| Money-back guarantee | Nothing to refund | 30 days |
Limits
- Pages read per scan: Up to 25
- Free scans: 2 per person in any 24 hours
- Sites on the Agency plan: Up to 25
Pricing questions
Is it really free?
Yes — your score and the full page-by-page report (with every fix) are free after a quick signup, no card required. You only pay if you want the AI Advanced Report ($49) for the strategic layer.
Is the $49 AI report a subscription?
No. It is a one-time payment of $49 for the site you scanned. Nothing renews and nothing is charged again.
What if the AI report isn't useful?
There's a 30-day money-back guarantee on the AI Advanced Report. If it doesn't help, you don't pay.
How do I get a refund?
Use the Request a refund button under the report; it is there for 30 days after you buy, and you don’t have to give a reason. Your first refund request is approved automatically. You can also email us within the 30 days and we’ll refund it for you. The money goes back through Stripe to the card that paid, which usually takes 7–14 working days to reach your statement.
Why the $19/mo Monitor?
SEO rules and AI answers change constantly, and sites quietly break — a redirect, an expired certificate, a new page blocked to crawlers. Monitor will re-audit your site every month and track how AI assistants describe you over time. It isn't open for subscriptions yet: we'll take payment for monthly re-audits once they run reliably, not before. Until then, a free re-scan any time shows you where you stand.
How do the monthly plans bill, and how do I cancel?
Monitor ($19 a month) and Agency ($99 a month) are month-to-month subscriptions. Cancel at any time and you won’t be charged again; the month already paid for is not refunded. Monitor isn’t open for subscriptions yet.
How do you take payment?
Through Stripe. Your card details go to Stripe, not to us: we never see or store your card number.
More questions? Read the full FAQ or contact us — a person answers.