When a shipper or an AI checks you out, what do they find?
Freight buyers compare carriers in minutes — and increasingly ask an AI to shortlist them first. FocalScore scores whether your site wins that comparison, ranks for your lanes, and can even be read by ChatGPT.
- Crawling pages & reading content
- Checking SEO & page speed
- Testing AI readability (crawler access, schema)
- Reviewing messaging & conversion
- Scoring trust & credibility
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The gaps that quietly cost you work
Quote requests leak away
A buried or slow “Request a quote” form, no service-area clarity, and weak trust signals quietly cost you RFQs you never knew you had.
You don't rank for your lanes
“Same-day freight [city]”, “3PL near me”, reefer and LTL terms — if the technical SEO and page structure aren't there, shippers find a competitor instead.
AI can't describe what you haul
If your services, coverage, and equipment aren't readable to AI crawlers, ChatGPT simply can't recommend you when a shipper asks for options.
Plain-English guides: The pages every small-business website needs · How to turn more website visitors into enquiries
Your next customer may be asking an AI.
Buyers increasingly ask ChatGPT and Perplexity for a shortlist. If an AI can't read your site, you're left out of the answer — no matter how good you are. Here's what FocalScore checks for logistics:
- Whether your quote/contact CTA is clear and above the fold
- Service-area, equipment, and capability clarity for buyers and AI
- Core Web Vitals and mobile — dispatchers and brokers check on phones
- Whether AI search crawlers (OAI-SearchBot, PerplexityBot) can read your services pages
Plain-English guides: How to get your business recommended by ChatGPT and other AI assistants · Why AI assistants can't see your website, and how to fix it
See what logistics buyers — and AI — find on your site.
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