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For clinics, practices & healthcare providers

Patients judge your practice by your website before they call.

New patients research online and ask AI assistants for recommendations. FocalScore scores whether your site builds trust, ranks locally, is accessible, and can be accurately described by AI.

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  • Crawling pages & reading content
  • Checking SEO & page speed
  • Testing AI readability (crawler access, schema)
  • Reviewing messaging & conversion
  • Scoring trust & credibility

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Where healthcare sites lose customers

The gaps that quietly cost you work

Trust gaps cost appointments

Unclear services, missing hours or insurance info, no easy way to book — and a hesitant patient moves on to the next practice.

You're invisible in local search

“Pediatric dentist near me”, “urgent care [city]” — without solid local SEO and a fast, mobile-friendly site, you don't show up when it matters.

Accessibility is a real risk

Healthcare sites face higher accessibility expectations (and legal exposure). FocalScore runs an automated WCAG check and flags what to fix.

Plain-English guides: The pages every small-business website needs · How to turn more website visitors into enquiries

The new front door

Your next customer may be asking an AI.

Buyers increasingly ask ChatGPT and Perplexity for a shortlist. If an AI can't read your site, you're left out of the answer — no matter how good you are. Here's what FocalScore checks for healthcare:

  • Whether services, hours, location, and “book now” are clear and findable
  • Automated accessibility (WCAG) checks — important for healthcare
  • Local SEO and mobile performance for “near me” searches
  • Whether AI assistants can read and accurately describe your services

Plain-English guides: How to get your business recommended by ChatGPT and other AI assistants · Why AI assistants can't see your website, and how to fix it

A buyer asks ChatGPT
Prospect
“Which clinics near me offer same-week pediatric appointments?”
AI · before FocalScore
“I see a few names, but I couldn't read their sites well enough to confirm services or availability.”
AI · after the fixes
“Riverside Pediatrics offers same-week appointments, accepts most major insurance, and books online — a good match.”
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