FocalScore vs HubSpot Website Grader
Checked : the HubSpot Website Grader facts on this page were read on official HubSpot pages, and FocalScore's come from our own code. Prices and plans change; the sources are listed at the end of the page.
HubSpot's Website Grader is a free, quick grade of a website's performance, SEO and mobile readiness. HubSpot also offers a separate free AI Search Grader, which asks AI assistants what they say about a brand.
FocalScore is also free to start, and goes further into what decides whether a site earns customers: 395 checks across 9 categories, on up to 25 pages, with the fix for each.
At a glance
| Question | HubSpot Website Grader | FocalScore |
|---|---|---|
| Price | Website Grader is free. The AI Search Grader is free once; tracking over time is $50 a month. | Free report: $0. AI Advanced Report: $49, one-time. Agency: $99 a month for up to 25 client sites. |
| What it checks | Performance, SEO, mobile responsiveness and Core Web Vitals, in under 60 seconds. | 395 checks across 9 categories: Conversion & messaging, Trust & credibility, Content quality, AI readiness, Search, Speed, Mobile, Accessibility and Security & privacy. |
| Conversion and trust | Not one of its graded areas. | 77 conversion and trust checks: does the page say what you sell and who it is for, is there a clear next step, and is there proof a buyer can trust. |
| Whether AI assistants mention you | In HubSpot's separate AI Search Grader: a free one-time check of what ChatGPT, Perplexity and Gemini say about your brand, scored out of 100. | In the $49 report: real buyer questions put to ChatGPT, Perplexity, Gemini and Claude, recording whether you were named and who was named instead. A one-time reading, not ongoing tracking. |
| Setup | Web-based. The AI Search Grader asks for your company name, location, products and industry, with no account. | Nothing to install and no site verification. Works on any platform. |
What HubSpot Website Grader does better
- Speed and simplicity: a grade in under a minute, free.
- A free AI brand check: HubSpot's AI Search Grader scores what ChatGPT, Perplexity and Gemini say about your brand, including sentiment and share of voice, at no cost. FocalScore's AI-assistant panel is in the paid report.
- Part of HubSpot's wider set of free business tools.
Choose HubSpot Website Grader if…
- You want a quick, free grade of speed, SEO and mobile readiness and nothing more.
- You want a free first look at how AI assistants talk about your brand.
Choose FocalScore if…
- You want a deeper audit: 395 checks across Conversion & messaging, Trust & credibility, Content quality, AI readiness, Search, Speed, Mobile, Accessibility and Security & privacy, each with the exact fix — not only a grade.
- You want conversion and trust covered (77 checks), which Website Grader does not grade.
- You want AI answers tied to buying intent: FocalScore's $49 report puts real buyer questions for your market to ChatGPT, Perplexity, Gemini and Claude and records who was recommended instead of you, alongside 48 free AI-readiness checks on the site itself.
- You want every problem explained in plain English, with the exact fix, rather than an issue list written for an SEO specialist.
- You want one report that covers converting visitors, ranking in search and being readable by AI assistants, for free, with an optional $49 one-time report instead of a subscription.
You can also use both: HubSpot's graders for a quick free first impression, FocalScore for the full list of what to fix and in what order.
Questions
What does HubSpot Website Grader check?
According to HubSpot, it analyses performance, SEO, mobile responsiveness and Core Web Vitals in under 60 seconds. It doesn't grade conversion or trust.
What is HubSpot's AI Search Grader?
A separate free tool that checks once what ChatGPT, Perplexity and Gemini say about your brand from their training data, scored out of 100 for sentiment, presence, recognition, share of voice and competition. Tracking it over time costs $50 a month, according to HubSpot.
How is FocalScore's AI check different?
FocalScore checks the site itself — 48 AI-readiness checks in the free report, such as whether AI crawlers may read your pages — and its $49 report asks ChatGPT, Perplexity, Gemini and Claude the questions a buyer in your market would ask, recording whether you were named and who was named instead.
Sources
Checked October 2026 on official HubSpot pages. If something here is out of date, tell us and we will correct it.
- HubSpot free business tools: https://www.hubspot.com/free-business-tools
- HubSpot Website Grader: https://website.grader.com/
- Website Grader relaunch (HubSpot blog): https://blog.hubspot.com/marketing/website-grader-relaunch
- HubSpot AI Search Grader: https://www.hubspot.com/aeo-grader
HubSpot and Website Grader are trademarks of HubSpot, Inc. FocalScore is not affiliated with or endorsed by HubSpot. Product names are used only to identify the products compared. All comparisons →