FocalScore vs SEOptimer
Checked : the SEOptimer facts on this page were read on official SEOptimer pages, and FocalScore's come from our own code. Prices and plans change; the sources are listed at the end of the page.
SEOptimer is an affordable SEO audit tool with a free one-page audit, low-cost plans, white-label PDF reports for agencies and, more recently, a GEO audit that checks how AI assistants see a site. When we asked AI assistants to recommend a free website audit tool, SEOptimer was one of the names they gave.
FocalScore covers similar ground on search and AI readiness, and adds the question an owner cares about most: would a visitor understand, trust and contact you? 395 checks on up to 25 pages, each with the fix in plain English.
At a glance
| Question | SEOptimer | FocalScore |
|---|---|---|
| Price | Starter $29, Pro $39 and Max $59 a month, or 25% less billed annually. | Free report: $0. AI Advanced Report: $49, one-time. Agency: $99 a month for up to 25 client sites. |
| What you get free | A free one-page audit with no signup, and a 14-day free trial of the paid plans. | Your score with no signup; the complete page-by-page report with every fix after an email signup. No card. |
| Pages per audit | The free audit reads one page. Paid plans include 4 to 50 site crawls a month. | Up to 25 pages per scan. |
| What it checks | Over 100 checks across on-page SEO, links, usability, performance and social. | 395 checks across 9 categories: Conversion & messaging, Trust & credibility, Content quality, AI readiness, Search, Speed, Mobile, Accessibility and Security & privacy. |
| AI crawler and AI-readiness checks | Yes, in its GEO audit: robots.txt rules for AI, an llms.txt check, whether content renders for AI, and identity schema. | 48 AI-readiness checks in the free report, including whether AI crawlers are allowed and whether you publish an llms.txt file. |
| Whether AI assistants mention you | Yes: its GEO audit sends over 40 discovery prompts to ChatGPT, Claude, Gemini and Perplexity. Ten GEO audits a month on the Pro and Max plans. | In the $49 report: real buyer questions put to ChatGPT, Perplexity, Gemini and Claude, recording whether you were named and who was named instead. A one-time reading, not ongoing tracking. |
| Keyword research and Google rankings | Yes: keyword research and rank tracking in the paid suite. | No keyword research tool. The $49 report includes a one-time snapshot of where you rank on Google for the searches new customers make, and who outranks you. |
| Backlinks | Yes: backlink analysis in the paid suite. | Paid report only, on purpose: backlink data comes from a paid data provider, and the free scan never calls one. The $49 report lists which sites link to yours, read once. No backlink index of our own. |
| Setup | Nothing for the one-page audit; an account for crawls, the GEO audit and reports. | Nothing to install and no site verification. Works on any platform. |
What SEOptimer does better
- Price for ongoing use: a full SEO suite with keyword research, backlink analysis and rank tracking from $29 a month.
- Instant, no-signup one-page audit with a public report.
- Agency tools: white-label PDF reports on Pro and Max, and an embeddable audit widget on Max for collecting leads on your own site.
- Repeat AI checks: ten GEO audits a month on Pro and Max, where FocalScore's paid report is one reading per purchase.
Choose SEOptimer if…
- You want an affordable monthly SEO suite with keyword, backlink and rank tools in one place.
- You are an agency that wants an audit widget on your own website to collect leads.
- You want to repeat an AI-visibility check every month as part of a subscription.
Choose FocalScore if…
- You want conversion and trust checked as well as SEO: 77 of FocalScore's checks ask whether a visitor would understand, trust and contact you — areas SEOptimer's own report sections (on-page SEO, links, usability, performance, social) don't list.
- You own a small business and want to know why the website isn't bringing in enquiries — not only whether it is technically sound. 77 of the 395 checks are about conversion and trust.
- You want every problem explained in plain English, with the exact fix, rather than an issue list written for an SEO specialist.
- You want one report that covers converting visitors, ranking in search and being readable by AI assistants, for free, with an optional $49 one-time report instead of a subscription.
- You want a whole-site reading in the free report — up to 25 pages — rather than one page.
You can also use both: FocalScore for a free, owner-friendly diagnosis of the whole picture, SEOptimer if you then want a low-cost monthly SEO suite.
Questions
Is SEOptimer free?
Its one-page audit is free and needs no signup, and the paid plans have a 14-day free trial. Site crawls, the GEO audit and white-label reports are part of the paid plans, from $29 a month, according to SEOptimer's pricing page.
Do both tools check AI visibility?
Yes, in different ways. SEOptimer's GEO audit sends over 40 discovery prompts to ChatGPT, Claude, Gemini and Perplexity, ten audits a month on its Pro and Max plans. FocalScore's $49 report puts real buyer questions for your market to ChatGPT, Perplexity, Gemini and Claude once and records who was recommended instead of you, and its free report has 48 AI-readiness checks.
Which has white-label reports for agencies?
Both. SEOptimer includes white-label PDF reports on its Pro and Max plans. FocalScore's Agency plan, $99 a month, gives white-label reports for up to 25 client sites.
How many pages does each tool check?
SEOptimer's free audit reads one page; its paid plans include 4 to 50 site crawls a month. FocalScore reads up to 25 pages in every scan, free.
Sources
Checked October 2026 on official SEOptimer pages. If something here is out of date, tell us and we will correct it.
- SEOptimer pricing: https://www.seoptimer.com/pricing
- SEOptimer GEO audit: https://www.seoptimer.com/geo-audit/
- SEOptimer GEO checks announcement: https://www.seoptimer.com/blog/new-geo-checks/
- SEOptimer white-label reports: https://www.seoptimer.com/white-label/
- SEOptimer public sample report: https://www.seoptimer.com/youtube.com
- SEOptimer home page (suite features): https://www.seoptimer.com/
SEOptimer is a trademark of its owner. FocalScore is not affiliated with or endorsed by SEOptimer. Product names are used only to identify the products compared. All comparisons →